Website Design
What makes a successful website, you may ask. There are several components to website design and development that need to be understood and correctly implemented. Although each business has its own requirements and concerns and no one solution would fit every business, we can simplify by describing the important points throughout the process of creating a website.
The Website Architecture can be defined as the art of creating a successful website by planning and developing its usability aspects. Navigating through a website should be user-friendly and visitors should be able to find what they are looking for with ease and simplicity. They should quickly find the information again when they return to the website at a later date.
The Website Look and Feel is the first impression you give to your potential clients or customers. It has to look professional and give the feeling that your business is trustworthy and well-established. How do we create the design solution that will promote your business image? We listen and learn about your business. We then create a truly unique design approach that will visually and positively reflect upon your business.
The Search Engine Optimization of your website is our next step. In addition to including keywords, title and description in the website codes, our professional writers develop keyword-rich marketing copy to successfully rank highly in the search engines.
The Website Development Process that includes web development and advanced web programming prepares your website for launch. We combine the architecture, design and technical requirements to ensure that visual consistency, appropriate functionality and ease of navigation.
Key Benefits
- Web design
- Website redesign
- Banner ad design
- Personal Consultant
- Search Engine Optimization (SEO)
- Live representatives to answer your questions
- Professional results quickly at a minimal cost
- Site map and wireframes design
- Search Engine Optimization & Marketing
Search Engine Optimization & Marketing
Never before in the history of advertising has it been possible to access millions of people in such a short time and for so little money. The Internet has become one of the most sought after means of advertising.There are two kinds of ranking on search engines: organic (or natural) or paid search. The organic ranking is shown on the left side of the result page of search engines whereas the paid searches are shown on the right of the page and sometimes at the top of it, in a colored bar. To achieve a high organic ranking, search engine optimization is a necessity.
Search engine optimization is the process of reviewing, editing, or writing the content of your website's pages to increase keyword relevance on search engines.
Successful online marketing depends largely on the ability to reach your target audience in a cost-effective manner. Information Technology Groups’ dedicated marketing department designs, develops, and implements online solutions that focus on attracting visitors to your website.
Search engine marketing is the most widely used method of attracting visitors to websites. As a result, competition to reach the top ‘ranking’ on search engines is challenging. Information Technology Groups search engine marketing services are designed to optimize your website’s listing. This increases the opportunity for potential buyers to encounter your website as they look for the products and services you have to offer. We offer Search Engine Optimization for ‘organic’ (or natural) listing and pay-per-click bid management to drive potential customers or clients to your website
Our services include:
- Search engine optimization (SEO)
- Copywriting/editing for search engine optimization
- Keyword analysis
- Competition analysis
- Optimized content writing
- Search position tracking
- External link building (back-links)
- Website traffic analysis